MOON ARTISTS

OBJECTIVE:

Moon Artists needed creative assets for the brand to be easily accessible online. Managing multiple artists, Moon needed a clear, clean and impactful website. In addition, electronic press kits were needed for simple info to pitch to others.

Moon also needed other designs for content, product, and campaigns.

CREATIVE SOLUTIONS:

I utilized the photos of the artists to provide a navigation system for their individual pages of info. Keeping the layout simple and to the point, all information that is needed is easy accessible. EPKs were made on a secondary linked page so Moon can easily give links out when pitching their clients.

In addition to web design, MOON was running a spotify playlist campaign called “Neon Moon”. I created weekly cover images and content for the rotating playlists. Following the Moon aesthetic, I made visuals to represent a sci-fi outer space theme with neon colors.

Moon Artists had partnered with Ethnos Coffee to create a specialty batch blend of artisanal coffee beans. In creating the label for the coffee titled “Red Willow,” I used Moon Artists owners Native American background to design a pattern representing his roots. The “Red Willow” name was taken from the Red Willow people from the Taos Pueblas. I used the patterns of Native American influence to make sure it was clear that we were representing these backgrounds.